October 4, 2026
A while back I wrote about why a website audit matters. This post is the other half of that conversation: what I actually look at when […]
Career & Marketing Insights
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Real Advice.
From résumé writing and job search tips to web design, SEO, and digital marketing - practical insights from nearly three decades of helping businesses and professionals grow.
May 5, 2026
Here is a scenario a lot of small business owners find themselves in. They are running a Google Ad, posting occasionally on Instagram, and have a […]
April 28, 2026
You know you should be posting. You have thought about it. You have probably even had ideas pop into your head during the day, little things […]
April 21, 2026
Thirty-nine dollars a month. That is less than most people spend on a streaming service, a gym membership, or a couple of trips to the coffee […]
April 14, 2026
You spent time polishing your resume. Maybe you even hired a professional to help. The formatting is clean, the bullet points are tight, and the keywords […]
April 8, 2026
These common resume mistakes are quietly killing your chances before a recruiter ever picks up the phone. Here's what to fix right now.
March 31, 2026
Wondering if hiring a professional resume writer is worth it? Here's an honest look at who benefits most - and what you actually get for your money.
March 24, 2026
Recruiters spend an average of 7 seconds scanning your resume. Here's exactly what they're looking for - and how to make sure they see it.
March 17, 2026
How to Write a Resume That Beats ATS in 2026 You spent hours on your resume. You applied to dozens of jobs. And you heard nothing […]
January 15, 2026
If your website doesn't work perfectly on a smartphone, you're losing customers. More than 60% of all web traffic now comes from mobile devices, and Google prioritizes mobile-friendly sites in search results.
January 15, 2026
The debate between Google Ads and organic SEO is as old as digital marketing itself. The truth? You need both, but the right mix depends on your goals and budget.
January 15, 2026
Video isn't just for big brands anymore. It's the most engaging content format available, and small businesses that embrace it are winning big.